“There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.” — Edward de Bono

This famous expression has become one of the biggest clichés in business. Yet, it remains as one of the most important ones as thinking “outside the box” is being associated with being creative.

A recent Mercedes-Benz ad based on the left and right brain functions from adsoftheworld.com

The left hemisphere of our brain is often associated with language functions, and processes information in an analytical and sequential way; the right hemisphere focuses on visuals and processes information in an intuitive and simultaneous way. While we each have our dominant way of thinking, both sides of our brain function and work together. Even if we use the left-brain thinking predominantly, we can stimulate our right brain for creative thinking!

Ask yourself, are you mostly a left-brained or Right-brain thinker?